CHICAGO — The American Medical Association (AMA) today announced the hiring of Todd Unger as its Chief Experience Officer (CXO) and Senior Vice President of Physician Engagement. Unger joins the AMA after serving most recently as Chief Digital Officer and Chief Marketing Officer at Daily Racing Form where he led the successful digital transformation of the media and gaming platform.

“With his vast experience in technology, product development, marketing and transforming digital content for top organizations, Todd will be an excellent addition to the AMA team,” said James L. Madara, M.D., AMA Chief Executive Officer and Executive Vice President. “Todd’s expertise will help further the AMA’s continued efforts to provide physicians with easy, digital access to the valuable information and services they need to help them best care for patients.”

“I am excited to join the AMA team at such a pivotal point for our nation’s health care system,” said Unger. “Working alongside senior leadership and staff and in partnership with America’s physicians, I look forward to helping the AMA’s ongoing efforts to improve the health of the nation.”

Prior to his role with Daily Racing Form, Unger served as general manager of four major digital media properties spanning pure-play, publishing, cable television and video gaming, in both corporate and start-up environments. He was a pioneer in the Local online space, building Digital City/AOL Local into the country’s leading online city guide and led digital organizations at Lifetime Television, Time4 Media (a former division of Time Inc., with 19 high-profile enthusiast sites) and Major League Gaming.

Leading up to his career in the digital space, Unger spent a decade in brand management and advertising at Procter & Gamble and Leo Burnett, where he worked to build brands in consumer products, automotive and electronics categories.

Unger earned his masters of business administration from Harvard University and received a Bachelor of Science degree in Finance from Miami University.