CHICAGO — The American Medical Association (AMA) launched a website today that aims to bring much-needed transparency to skyrocketing prescription drug prices.

TruthInRx.org is an interactive site that gives consumers an opportunity to tell their stories of how rising prices are affecting their health and their pocketbooks. The site will be home to a gallery of curated videos and testimonials. It also will give supporters ways to take action, such as sending a message to Congress and sharing content within their social networks.

Prescription drug pricing has been a consistent concern for patients and their physicians — with a 25 percent increase in out-of-pocket costs for brand prescription drugs since 2010, according to according to IMS Institute for Healthcare Informatics. This has caught the bipartisan attention of Congress, highlighted by the recent 400-percent price increase for life-saving EpiPens — an increase that came without any justification.

“Physicians strive to provide the best possible care to their patients, but increases in drug prices — without explanation — can affect their ability to offer patients the best possible drug treatments. A little sunlight will help patients navigate the world of capricious pricing that is putting some medications out of reach,” said AMA President Andrew W. Gurman, MD.

This election year, prescription drug pricing has been one of the few issues to unite both parties. Consumers are seeing the prices of their medications — often with no change to the ingredients — increase dramatically. Since there is little information on pricing negotiations or the role of industry players — including pharmaceutical manufacturers, pharmacy benefit managers and health insurers — the AMA is asking the public to join our initiative to uncover the truth about prescription drug prices.

Consumers can visit TruthInRx.org to add their voice and tell their story.